Sara 'Zora' Boas

Founding director of boas

Sara 'Zora' Boas

Founding director of boas

Sara ‘Zora’ Boas, MCC, MA, RDMP, is a leadership coach, advisor, speaker and educator, who partners with clients in co-creating the future. Having established her coaching business in 1987, she is a pioneer of the profession who has developed and upheld standards of excellence through her mentoring, assessment, and training of other coaches around the world. As boas' founding director and principal coach, creator of the boas tools for transformation, and the director of training for the boas professional coach certification – boas pcc™, and a member of committees and leadership teams within the global International Coaching Federation, she plays an active role in defining and upholding global standards in coaching.

Her unique approach to ‘leading from within’ weaves her background in dance, anthropology and psychology with insights from organizational behaviour, adult development, somatics and the philosophy of science.

Together with her team, she has coached thousands of individuals across 100 countries on five continents. Zora is a regular speaker and member of the associate faculty at the London Business School, the Center for Creative Leadership and other global providers of leadership education.

Zora maintains a clear focus on uniting stakeholder value and core human values and is recognised as a catalyst for lifelong personal and corporate transformation. At the heart of her work is her trust in co-creative dialogue, encouraging her clients to outgrow their own success and evolve to the next level of achievement and fulfilment.

Zora is an accredited mediator and an expert in bodymind integration, neuro-linguistic programming and movement observation. Her work draws on the disciplines of psychology, anthropology, organizational behaviour, somatics and philosophy of science. Other sources include dance, physical theatre, yoga and martial arts, as well as diverse wisdom traditions and her love of wild nature. She holds an MA in Dance Movement Psychotherapy and is also the founder of LIFEdance!®, an exciting new approach to personal development that embodies the motto ‘live your dance, dance your life’. LIFEdance! retreats are offered in spas and wellness destinations around the world. In 2003, Zora established the Foundation for the Arts in Social Transformation, a global voluntary organization which uses artistic processes to enable young people and members of vulnerable and marginalised groups to realise their creative potential and take a leading role in their own communities.

In 2007, she was a recipient of the Leadership Gurus Award of Excellence. This award is bestowed upon individuals who have attained the recognition of their peers and the general public for the originality, practicality and impact of their ideas, and for their visionary leadership.



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"Sara Boas embodies all the elements in the way she leads a group. The wide spectrum of her skills and sensitivities enable her to identify each manager's needs, strengths and potential. Even those who have an initial barrier to in-depth reflection open up easily and gain insight "

- Klaus Bodell
   Former Head of Global Management Development BMW Group

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